Thursday, July 15, 2010
Ok, it has been pretty tough to miss Old Spice Guy these last few days. Apparently a group of marketers got together and created 87 ... I will repeat, 87 of these short videos of the buff guy in the towel. They're still making more too. If you Tweet or Facebook these guys they may make a video just for you. You could read the whole plan right here.
I have to say, props to these guys! They had a really unique way of getting the message out and using Social Media to the full potential. You could literally spend hours watching these pointless, yet humourous shorts and the whole time you're thinking about Old Spice. Its brilliant! It doesn't feel fake, it feels like he's talking to you. Plus, this guy is really easy on the eyes.
Much better marketing plan than PETA ... Then again, they are PETA and they'll do just about anything for their 15 seconds of fame.
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Posted by Jessica at 6:51 PM